About Digital Coach for Coaches
I’m Angie Stewart, founder of Digital Coach for Coaches and a Search & AI Visibility Strategist, with more than 15 years’ experience in digital marketing and online visibility.
Based in Warrington, Cheshire, I help established coaches, consultants service-based businesses close the gap between how good they actually are and how clearly that expertise is understood and represented online.
I call this the Expertise-to-Enquiry Gap.
It’s what happens when you have genuine expertise, experience and client results, but your website, content and online visibility don’t make that clear enough for the right people to find you, recognise you and enquire.
My Background
I spent more than 20 years in commercial sales and marketing, including roles with Barclays, Marsh and Equinix, working with businesses ranging from SMEs to major corporate organisations.
Badminton-Coach became my first testing ground. I built and optimised the site, applying SEO, keyword research and content techniques to help it rank on page one of Google for dozens of search terms and reach around 50,000 monthly visits at its peak.
From there, I applied and refined those techniques with clients across different sectors, building years of practical experience in helping businesses improve how they were found online.
That experience is what led me to establish Digital Coach for Coaches, a trading style of Profit Masters Ltd – read the full story here.
From SEO to Search & AI Visibility
Search has changed enormously.
Traditional SEO still matters, but people now discover businesses through Google AI Overviews, ChatGPT and other AI-powered tools as well as conventional search.
Today I combine my commercial background with more than 15 years of practical experience in digital marketing, SEO, search strategy and online visibility to help experts get:
- clearer about their positioning
- found for the right searches
- understood and cited by Google and AI
- recognised as credible experts
- chosen by better-fit clients
My approach also draws on my Profitable Marketing Words methodology: understanding the language your ideal clients actually use, rather than relying on industry jargon.
Professional Training & Certifications
Alongside my practical experience, I’ve completed specialist training through Digital Marketer, including certifications in:
- Content Marketing
- Email Marketing
- Social & Community Management
- Ecommerce Marketing
From SEO to Search & AI Visibility
My focus is simple:
Helping established coaches, consultants and service based businesses turn their expertise into consistent enquiries using the right content, the right words and the right visibility strategy.
If you’re excellent at what you do but your online presence isn’t generating the enquiries your expertise deserves, find out what’s getting in the way: