Blogging has evolved. Tools like ChatGPT, Gemini and Perplexity now summarise information from across the internet, rather than simply ahowing links. This means your content needs something AI can’t provide:
AI can generate text.
But it cannot replicate the way you’ve solved problems, supported clients, learned, adapted or built your business.
Those insights are what Google and AI search tools, now prioritise.
This guide gives you 10 E-E-A-T content prompts you can drop into any blog to add authenticity, build trust and help your content stand out from generic AI-generated writing.
Quick Answer
To help your blog perform better in both Google and AI search, you need to include short pieces of lived experience – genuine examples, lessons, stories and insights that demonstrate real-world knowledge.
These E-E-A-T content prompts help you add Experience, Expertise, Authority and Trust into your writing. AI can’t replicate this, and it’s what makes your content memorable, credible and more visible.
What E E A T Actually Means
If you’re new to E-E-A-T, it simply stands for Experience, Expertise, Authority and Trust, the signals Google and AI search tools use to decide whether your content is credible and worth showing.
To understand how E-E-A-T works and why it matters for your blogging, you can read my full beginner-friendly guide here.
Why Human Insight Matters More Than Ever
AI has made content creation faster, but it has also made content feel increasingly similar.
Even when well written, AI blogs often feel:
- polished
- competent
- structured
…but generic.
Readers, and AI search, now look for:
- lived experience
- human insight
- real examples
- authentic perspective
- evidence that you’ve actually done the work
Your lived experience is your competitive advantage.
10 E-E-A-T Content Prompts to Add Authentic Human Insight
Use one or two of these in any blog to instantly strengthen your E-E-A-T, without writing long stories or emotional essays.
Each prompt helps you add experience, authority and trust in a natural way.
- 1
“When I helped a client with this…”
Shows real-world application and authority.
“When I helped a client plan their first AI-friendly blog, the breakthrough came when we simplified their topic rather than expanded it.” - 2
“The biggest mistake people make is…”
Perfect for correcting misunderstandings.
“The biggest mistake people make is choosing a topic their audience isn’t actually searching for.”
- 3
“Here’s what I wish I knew when I started…”
Humanises your content and reassures beginners.
“Here’s what I wish I knew when I started blogging: clarity matters far more than keywords.” - 4
“If you want the fastest way to get results…”
Great for offering practical shortcuts.
“If you want the fastest way to get results, add a Quick Answer section at the top, AI tools prioritise it.” - 5
“Before you begin, watch out for…”
Helps readers avoid pitfalls.
“Before you begin, watch out for overcomplicating your introduction.” - 6
“One thing people often overlook is…”
Highlights hidden but important details.
“One thing people often overlook is adding a short personal example, it strengthens E-E-A-T instantly.” - 7
“A simple way to think about this is…”
Turns complexity into clarity.
“A simple way to think about this is: write for humans, format for AI.” - 8
“From my experience, the turning point usually happens when…”
Shows transformation and depth.
“From my experience, the turning point usually happens when someone realises they don’t need to be a great writer, they just need clarity.” - 9
“A common misconception is…”
Perfect for myth-busting.
“A common misconception is that AI can write the whole blog for you, but without your examples, it stays generic.” - 10
“If I could give you just one piece of advice on this, it would be…”
Creates a strong, memorable takeaway.
“If I could give you just one piece of advice: always add lived experience. It’s the one thing AI can’t replicate.”
How to Blend These Prompts With AI (Without Losing Your Voice)
Human-led, AI-supported is the most effective approach.
- Use AI for structure
Give AI your outline (H2s, H3s, flow). - YOU add the E-E-A-T content
This part must come from you. - Ask AI to tidy, not rewrite
Not rewrite.
Not replace.
Just polish. - Remove any AI fingerprints
Swap long em-dashes and generic phrasing for simpler, more natural language.
Your voice leads.
AI supports your clarity.
Mini Summary
Human insight strengthens E-E-A-T, boosts trust and helps your blog stand out in both human and AI search.
FAQs
Do I need to add personal insight to every blog?
No, but adding one or two short examples makes your content far more trustworthy.
Does this help SEO?
Yes, human insight strengthens E-E-A-T, which helps both traditional SEO and AI-search visibility.
What if I don’t have many examples?
Keep them short. Even one sentence based on real experience is enough.
Can AI generate these for me?
No. AI can rephrase them, but the lived experience must come from you.
What To Do Next
These prompts are designed to help you add real experience, insight, and trust into your content, without sounding generic or overthinking it.
If you find that answering them still feels difficult, vague, or inconsistent, that’s usually a clarity issue, not a writing one.
The Client Attraction Audit is designed to help you clarify your positioning, messaging, and priorities, so creating content, with or without AI becomes much easier and more consistent.
Author Bio
Angie Stewart is a digital marketing specialist who helps coaches, consultants and service-based small business owners attract clients through human-led, AI-supported content and simple clarity-first marketing strategies.
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