What do I mean by that?
Cold traffic refers to the people who have no idea who you are. They may be your ideal client, but they don’t know it yet, or that they have a problem you can solve.
They may have seen a post in their social media feed, for example in a Facebook group or on LinkedIn via of their connections who has liked or commented. They may have seen an advert of yours, but basically that’s about it.
Warm Traffic refers to people who already know you, but may be lurking. They know you enough to trust you and the products or services your offer. They could be friends, followers across your social media platforms or subscribers to your emails.