Now that we’ve covered the basics, let’s take a look at how you can repurpose content for your own blog or website.
Start by identifying a piece of content suitable for different mediums:
This could be an original blog post that feels dated or didn’t get the attention it deserved when it was first published, a YouTube video which has only been released on the YouTube platform, an email series or an older social media content containing valuable information.
Decide what format you want to repurpose it in:
This could be a new post or article for your website, a free guide, an ebook etc.
Rewrite the content to fit the new format:
Don’t just copy and paste old content into a new format – take the time to research and incorporate fresh keywords for it and rewrite it so that it’s relevant.
Add new images, videos, or other multimedia:
Adding visuals can help to break up the text and make your content more engaging.
Once you’re done, publish your repurposed content on your website or blog, along with a link back to it from a social post on each appropriate platform!