High-quality content on your business website is content that is informative, well-researched, organised, and relevant to your target audience. Make sure you include long tail keywords and phrases that are in line with the overall message of the page or post.
Using compelling copy is one of the best ways to grab your customer’s attention and convince them that your product or service is worth their time.
When writing content it’s essential to focus on the benefits of what you offer, rather than just listing the features. This will help potential customers understand why your product or service is superior to others on the market.
When highlighting benefits, it’s important to use specific language and quantify wherever possible.
For example, instead of saying “our product will save you time”, say something like “our product saves an average of 2 hours per week”. This gives a stronger impression and makes customers feel as though they truly can see a return on their investment.
Finally, be sure to include customer testimonials whenever possible as this can give potential customers confidence that your product or service does what you claim it does. Customer reviews also provide social proof for your company which could mean more sales in the future.