Do you know that color psychology can increase website conversions?
Colour has a huge influence on our mood and emotions and eventually impacts our behavior.
This research showed that 90% of all product assessments have to do with color, meaning that businesses can use the psychology to influence how consumers form an opinion about a product.
In this clip from the Lip News, Lissette Padilla and Mark Sovel discuss how to use the right color in the right way in order to impact human behavior.
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