Google, in particular, loves blogs & websites that use video, especially if they are YouTube videos (afterall, YouTube is owned by google and adding their videos to your website creates greater exposure for YouTube too).
So how will adding video help your site?
- It will improve your reader experience – nowadays more and more people enjoy absorbing information by video
- It will increase the amount of time people spend on your site, and statistics show that the longer people are on your website, the higher it will rank.
Creating video for your website doesn’t have to be difficult. It can be done via your phone or your computer.
You can take an existing blog post and turn it into a slide presentation, adding some images and a voice over or background music. You can make a screen capture recording via a platform like Zoom (which is free for 1 to 1 meetings, and self recording) tutorial. Or, you could speak to a client and see if the would be willing to do a video testimonial.
You can then use a tool like Zubtitle to add visual captions and repurpose it by rendering in different sizes to use natively on Social Media. Your first video is free, and if you want to then buy a monthly subscroption, use code: SHW516 to get your first month half price.